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CAREER HIGHLIGHTS

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Assistant Registrar, Strategic Communications & Marketing

Communications & Marketing, Office of the Registrar

McMaster University

2022 - present

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I lead a team seven talented communications professionals and students. Together, we have built a communications vision and voice for the RO. We are a centrally-based team that treats each RO unit as a client and helps them make meaningful connections with their audiences.

 

Highlights

  • Created the RO’s inaugural strategic plan; developed priorities, department KPIs and pushed for data-driven decision-making by our management team. Enhanced the strategic plan by developing team goals and KPIs at the Communications and Marketing Unit level, fostering an understanding of how my team moves the RO’s strategic plan, and subsequently, the University priorities, ahead.

  • Launched Funds Finder — a database connecting students to funding opportunities. More than 800 new bursary applications were submitted in the 72 hours after the launch strategy wrapped.

  • Established a survey to benchmark thoughts and sentiments about the RO within several key partner groups on campus. Used the data to build an engagement strategy aimed at these partners. It is currently being executed and will be reevaluated in 2025.

 

A few of my favourites:

2010 - present

MGDII
Marketing and Communications Strategist, Co-Lead of The Clinic

Michael G. DeGroote Initiative for Innovation in Healthcare

McMaster University

2020 - 2022

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I designed, and marketed, opportunities to foster a culture of innovation amongst McMaster students, staff, researchers, clinicians, alumni and the broader health sciences and innovation ecosystems in Hamilton.

 

Highlights:

  • Conducting market research and stakeholder meetings as part of the development of Hamilton's first health-focused idea and business incubator. 

    • In its first year, the majority of the early-stage ventures secured funding and several negotiated pilots at healthcare centres across North America.

  • Fostered strategic partnerships with industry experts, clinicians, patient groups and hospitals to build a network to support health innovation learners and prospective entrepreneurs.

  • Co-created a health innovation roadmap, aiding in validation of budding innovations.

  • Helped secure a $32M gift to McMaster University for the creation of the Marnix Heersink School of Biomedical Innovation & Entrepreneurship and McMaster's Master of Biomedical Innovation.

  • Creating MGD Health ICE’s first communication and marketing strategy, brand guidelines, and marketing collateral.

 

A few of my favourites:

2010 - present

McMasterLiaison
Recruitment Officer

Student Recruitment, Office of the Registrar

McMaster University

2018 - 2020

 

I developed, and nurtured, relationships with prospective undergraduate students and their influencers. I collaborated with my colleagues across campus to make McMaster the destination of choice for their educational journeys.

 

Highlights:

  • Project management, writing and creation of McMaster’s 2019 and 2020 undergraduate viewbooks and international viewbooks

  • Planning, people management and execution of McMaster’s May@Mac event which saw over 7,000 visitors in 2019

 

A few of my favourites:

HSC
Senior Communications Officer

Hillfield Strathallan College (HSC)

2010 - 2018

 

I developed, and executed, communications and marketing campaigns for internal, external and international audiences. 

 

Highlights:

  • Won a Canadian Council for the Advancement of Education gold Prix D'Excellence Award for Best Fundraising Material. The material was print and digital material for The David Tutty Joy and Innovation Fund

  • Lead designer and creative translator for all constituent groups at the College in print and digital formats, including the College’s biannual magazine HSC Review

  • Conceptualized, designed, and managed the external marketing campaign from strategic messaging to scheduling in print, radio and digital mediums

  • Implemented HSC’s social media strategy and developed the College’s social media presence

  • Advised multiple College constituent groups, including the Leadership Team, faculty, volunteers, external community groups and various departments, of effective communication processes and tools to best deliver content and messaging in a way that supports overarching College marketing and communication goals

  • Implemented the shift from paper newsletters into dynamic digital newsletters in Wordpress that now also serve as recruiting and archiving tool

  • Created the College’s first visual identity guide

 

A few of my favourites:

McMaster

Web Content and Publications Coordinator

Department of Athletics and Recreation - McMaster University

2008 - 2010

 

Portfolio: writing, editing, photography, content creation, brand management, layout and design, website maintenance

 

Select Accomplishments:

  • Produced daily web content for McMaster’s 35+ athletic teams, resulting in over 200 game recaps per season

  • Created artwork for the department’s Maroon campaign

  • Averaged 1,500 views on game and event recap videos created for YouTube

  • Designed media guides, team programs, special event materials and newspaper advertisements and more with a combined circulation of over 10,000 units

  • Produced The McMaster Sports Report that was featured weekly on AM900 CHML

  • Shot and edited game photos used by the department and The Hamilton Spectator

  • Wrote media releases and assisted with media inquiries

 

A few of my favourites:

freelance

Communications Consulting and Freelance Graphic Designer

Charlotte Miller Design

2007-present

 

I designed logos, websites, print materials and more for small businesses and individual clients all over the world.

 

Highlights​

  • Designing for the love of creating

  • Helping people bring their visions to life

Promotions Street Team Member

Y108/AM900 CHML/Vinyl 95.3 – Corus Entertainment Hamilton

2007-2011

 

I represented the radio stations at various events, hung out with fans and gave out swag!

 

Highlights:

  • Emceed station events, festivals and concerts including Hamilton Tiger-Cat pre-game festivities at Ivor Wynne Stadium, and Hamilton Bulldogs’ promotional breaks at FirstOntario Centre

  • Built positive relations with listeners and clients

  • Managed live and remote broadcasts from set up to delivery to ensure client satisfaction

 

Assistant Sports Editor

The Silhouette – McMaster University Students Union

2007-2008

 

I wrote, edited, laid out and management production of the sports section of The Silhouette as one of the paper's first (if not the first) female sports editor.

 

Highlights:​

  • Diversified the narrative of sports coverage at McMaster to incorporate more female athletes and teams as well as more club sports

  • Wrote several front-page articles and covered a variety of writing assignments

  • Designed page layout for weekly production

  • Managed and mentored volunteer writers

 

Newsletter and Promotions Coordinator

Student Community Support Network (SCSN) – McMaster Students Union

2006-2007

 

Highlights:

  • Facilitated the layout and content of SCSN’s biweekly e-mail updates and monthly newsletters

  • Managed SCSN’s website to advise visitors of SCSN activities

  • Created promotional posters and flyers for all programs, events, and contests to make more students and community members aware of SCSN’s programs and services

  • Led a team of ten volunteer writers

 

VOLUNTEER EXPERIENCE

 

  • Communications Manager for Ontario University Registrar Associations (OURA)'s Professional Development Committee

  • Marketing Committee member for Ontario Artistic Swimming

  • Member of the 2015 Toronto PanAm Games Media Relations Team

  • Developed a variety of communications plans, proposals and material to strengthen the communications efforts of several synchronized swimming organizations

 

EDUCATION

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  • 2024 (expected): Inclusive Leadership Excellence Certificate, McMaster University Continuing Education

  • 2021: Knowledge Leaders Leadership Certificate, McMaster University Continuing Education

  • 2015: Hootsuite Certified Professional, Hootsuite University

  • 2014: Public Relations & Marketing Continuing Education Courses, McMaster University Continuing Education

  • 2008: Honours Bachelor of Arts - Communications Studies & Multimedia, McMaster University

 

AWARDS AND HONOURS (for work AND play!)

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  • 2023: Gold medalist in artistic swimming team category at the 2023 World Aquatics Masters World Championship in Kagoshima, Japan

  • 2023: Gold medalist at the Ontario Masters Provincial Championship in Markham, Canada as a member of Ontario's first mixed abilities masters team

  • 2022: Gold medalist at the Canadian Masters Championship in Quebec City, Canada

  • 2019: Gold medalist in synchronized swimming at the IGLA Championship in New York City, United States of America

  • 2017: Sixth in the team category at the FINA Masters World Aquatic Championship in Budapest, Hungary

  • 2016: Gold Prix D'Excellence award winner in Best Fundraising Material category for The David Tutty Joy and Innovation Fund

  • 2014: Bronze medalist in synchronized swimming at the FINA Masters World Aquatic Championship in Montreal, Canada

  • 2012: 4th and 6th in synchronized swimming team and combo events at the FINA Masters World Aquatic Championship in Riccione, Italy

  • 2008: Silver and gold medalist in the trio and team categories at the FINA Masters World Aquatic Championship in Perth, Australia

  • 2008: McMaster Synchronized Swimming Club MVP award recipient

  • 2008: McMaster Marauder Athletics 75 Point Award in 2008 for points accumulated as a member of several teams

  • 2008: Awarded McMaster Marauder Athletics "M" crest in 2008 for four consecutive years competing at a McMaster Marauder

  • 2007: First published article in The McMaster Times

  • 2006: Silver medalist in the synchronized swimming solo event at the Canadian Masters Championship

  • 2006: Competitor at the FINA Masters World Championship in Stanford, California, United States of America

  • 2006: Selected as a Faculty of Humanities Public Relation Intern

 
awards

© 2023 by Charlotte Miller

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